Paddy Loughman

Paddy Loughman, a narrative strategist and story-crafter, dives deep into how the stories we tell shape our world. He discusses the healing power of drama and the complex relationship between branding and human behavior. Paddy shares insights on transforming narratives to foster community belonging and the ethical use of persuasion. They explore the shift from outrage to belonging, emphasizing the importance of grassroots organizing. With a focus on creating energetic space for change, he highlights the vital role narratives play in envisioning brighter futures.