Accidental Gods

The Magic in the Tales we Tell: Living new Stories in Service to Life with Paddy Loughman

21 snips
Sep 24, 2025
Paddy Loughman, a narrative strategist and story-crafter, dives deep into how the stories we tell shape our world. He discusses the healing power of drama and the complex relationship between branding and human behavior. Paddy shares insights on transforming narratives to foster community belonging and the ethical use of persuasion. They explore the shift from outrage to belonging, emphasizing the importance of grassroots organizing. With a focus on creating energetic space for change, he highlights the vital role narratives play in envisioning brighter futures.
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INSIGHT

Narratives Arise From Conditions

  • Narratives emerge from people's lived conditions and the spaces they inhabit.
  • Change the conditions and you change the stories that people tell each other.
ANECDOTE

From Actor Training To Brand Strategy

  • Paddy described training as an actor, a destabilizing drama school, and a move into branding.
  • That journey taught him story's power across theatre, corporate work, and climate campaigns.
INSIGHT

Brand Lives Between People

  • Brands and narratives live in people through repeated interactions, not just logos or taglines.
  • Perception shifts when lived experience and rhetoric align across touchpoints.
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