Pablo Gonzalez
The guest is an expert in mobile user acquisition and has managed 26 million euros in ad spend to scale apps over the last 12 months.
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Oct 6, 2023 • 24min
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Pablo Gonzalez, an expert in mobile user acquisition, shares the 15 worst mistakes to avoid in user acquisition. They discuss diversifying ad platforms, boosting underperforming campaigns, keeping poor performing ad creatives, relying solely on in-platform reporting, and overlooking retention rates. They also highlight the importance of aligning user acquisition with app store optimization and analyze challenges in mobile app user acquisition.
