Growth Masterminds: mobile growth podcast The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Oct 6, 2023
Pablo Gonzalez, an expert in mobile user acquisition, shares the 15 worst mistakes to avoid in user acquisition. They discuss diversifying ad platforms, boosting underperforming campaigns, keeping poor performing ad creatives, relying solely on in-platform reporting, and overlooking retention rates. They also highlight the importance of aligning user acquisition with app store optimization and analyze challenges in mobile app user acquisition.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Diversifying Across Ad Platforms
01:42 • 9min
User Acquisition Mistakes: Boosting Underperforming Campaigns and Keeping Poor Performing Ad Creatives
10:32 • 4min
Importance of Data Sources and Retention in User Acquisition
14:39 • 2min
User Acquisition Mistakes and App Store Optimization
16:36 • 4min
Challenges and Strategies in Mobile App User Acquisition
21:02 • 3min