Oz Etzioni

Oz Etzioni, CEO of Clinch, leads a breakthrough orchestration platform that connects creative and media for targeted ad delivery. He discusses the urgent need for brands to unify their creative strategies with real-time media planning, especially amidst the rise of AI. Major shifts are reshaping the landscape, with dynamic, personalized content becoming essential. Oz emphasizes automation's role in enhancing efficiency, boosting sales through personalization, and reshaping creative roles while forecasting an increasingly automated future in advertising.