The Aperiam Podcast Reshaping Creative
Nov 19, 2025
Oz Etzioni, CEO of Clinch, leads a breakthrough orchestration platform that connects creative and media for targeted ad delivery. He discusses the urgent need for brands to unify their creative strategies with real-time media planning, especially amidst the rise of AI. Major shifts are reshaping the landscape, with dynamic, personalized content becoming essential. Oz emphasizes automation's role in enhancing efficiency, boosting sales through personalization, and reshaping creative roles while forecasting an increasingly automated future in advertising.
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The Missing Middle Matters
- Clinch fills the “missing middle” between creative and media to deliver the right message in real time across channels.
- Oz Etzioni says unifying creative strategy with media planning is essential to measure and optimize outcomes.
Creative Is A Performance Lever
- Creative is a major lever that was historically neglected in favor of media and audience optimization.
- Clinch built an omnichannel ad server and DCO to serve dynamic, relevant creative at scale.
How Clinch Joined The Portfolio
- Corey recounts Appeariam's active effort to recruit Clinch into their portfolio years ago.
- He describes a full-court press to convince Oz Etzioni to take their investment.