Othelia Cassidy

Othelia Cassidy is the creative force behind Madison Eats Food Tours, specializing in Instagram marketing for tour operators. She shares her journey of leveraging Instagram to connect with potential customers while emphasizing the importance of quality visuals. Othelia discusses practical tips for community engagement, showcasing local businesses, and navigating Instagram's algorithms. With personal anecdotes, she highlights the significance of storytelling and offers insights on using features like reels and stories to enhance visibility in the competitive tour industry.