Tourpreneur Tour Business Podcast
Tour Operator Reveals How She Uses Instagram to Grow Her Tour Business. With Othelia Cassidy of Madison Eats Food Tours
May 11, 2021
Othelia Cassidy is the creative force behind Madison Eats Food Tours, specializing in Instagram marketing for tour operators. She shares her journey of leveraging Instagram to connect with potential customers while emphasizing the importance of quality visuals. Othelia discusses practical tips for community engagement, showcasing local businesses, and navigating Instagram's algorithms. With personal anecdotes, she highlights the significance of storytelling and offers insights on using features like reels and stories to enhance visibility in the competitive tour industry.
55:11
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Instagram is a vital platform for tour operators to showcase their offerings through engaging storytelling and high-quality visuals.
- Sharing authentic, behind-the-scenes content helps build a genuine community connection and increases follower engagement.
Deep dives
Maximizing Instagram for Tour Operators
Many tour operators significantly underutilize Instagram to promote their business, often posting infrequently and with low-quality images. This lack of engagement prevents them from effectively sharing their passion for their tours and connecting with potential customers. By using Instagram, operators can showcase the excitement and uniqueness of their offerings, ultimately attracting more followers and bookings. Engaging storytelling, high-quality visuals, and consistency in posting are vital for leveraging this platform to its fullest potential.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
