Osman Koc

Osman Koc, CEO of User Guiding, shares his insights on revolutionizing product adoption for B2B SaaS companies. He discusses the importance of mastering user onboarding to enhance engagement and retention. Osman emphasizes the shift from service to product, highlighting the challenges and strategies for companies transitioning in this space. Additionally, he explores evolving success metrics, advocating for a focus on daily active users and product value, and reflects on the role of AI in improving user experience.