Olivier Bron

Olivier Bron, the CEO of Bloomingdale's, shares insights on revitalizing the brand for a new golden age. He discusses the importance of enhancing in-store experiences to attract shoppers back as they are ready to spend. Bron emphasizes the power of physical stores in an increasingly digital world, advocating for storytelling over discounting during the holidays. He also highlights the strategy of curating exclusive products and engaging with emerging global brands, aiming for lasting growth through innovative marketing and store transformations.