Bloomberg Talks Bloomingdale's CEO Olivier Bron Talks Consumer Spending
Nov 28, 2025
Olivier Bron, the CEO of Bloomingdale's, shares insights on revitalizing the brand for a new golden age. He discusses the importance of enhancing in-store experiences to attract shoppers back as they are ready to spend. Bron emphasizes the power of physical stores in an increasingly digital world, advocating for storytelling over discounting during the holidays. He also highlights the strategy of curating exclusive products and engaging with emerging global brands, aiming for lasting growth through innovative marketing and store transformations.
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Rebuilding A New Golden Age
- Olivier Bron frames Bloomingdale's revival as rebuilding a new golden age rooted in heritage and reinvention.
- He says customer experience and relationship-building are the core differentiators driving the comeback.
Stores As Local Destinations
- Bron wants every Bloomingdale's location to feel like a local destination, not just the flagship in New York.
- He emphasizes creating moments that make customers want to visit even without intent to buy.
Experience Trumps Pure Convenience
- He argues physical stores remain vital because customers seek human connection and relationship.
- Experiences that enable connection are prioritized over mere digital convenience.