Jeff Mastro, co-founder of renowned steakhouses like Mastro's, and Oliver Badgio, a seasoned brand officer with over 30 years in the industry, delve into the secrets of building a multi-million dollar restaurant empire. They discuss the emotional connections customers have with their brand, the importance of exceptional dining experiences, and navigating challenges like the COVID-19 pandemic. Leadership, teamwork, and creating a strong company culture are emphasized as vital for long-term success in the competitive restaurant landscape.