EP 212 | Building A Multi-Million Dollar Restaurant Business With Jeff Mastro & Oliver Badgio
Jan 26, 2024
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Jeff Mastro, co-founder of renowned steakhouses like Mastro's, and Oliver Badgio, a seasoned brand officer with over 30 years in the industry, delve into the secrets of building a multi-million dollar restaurant empire. They discuss the emotional connections customers have with their brand, the importance of exceptional dining experiences, and navigating challenges like the COVID-19 pandemic. Leadership, teamwork, and creating a strong company culture are emphasized as vital for long-term success in the competitive restaurant landscape.
Jeff Mastro emphasizes that prioritizing exceptional customer experience and service is crucial for thriving in the high-end dining industry.
The podcast highlights the importance of empowering employees through structured training and a supportive culture to enhance overall guest satisfaction.
Deep dives
Evolution of a Culinary Empire
The conversation highlights the journey of Jeff Mastro in establishing the Mastro Steakhouse and expanding it into a successful brand that includes multiple modern steakhouse concepts. After selling the original Mastro's in 2007, Mastro and his family saw an opportunity to innovate within the steakhouse segment, leading to the creation of several new restaurants under different names, including Ocean 44 and Steak 48. They currently operate nine locations across six states, focusing on a blend of luxurious dining experiences and community engagement. This evolution illustrates the Mastro family's commitment to redefining expectations in the high-end dining industry.
Guest Experience as a Priority
Emphasizing a guest-centric approach, Mastro articulates that the key to their restaurant's success lies in prioritizing the customer experience above all else. He believes that if the focus remains on delivering exceptional service and high-quality food rather than just managing costs, the business will thrive. The philosophy that 'price is only an issue in the absence of value' reiterates the importance of creating a remarkable dining atmosphere where customers feel appreciated and valued. This commitment to customer satisfaction ensures that guests return, thereby fostering loyalty and enhancing the brand's reputation.
Empowering Employees and Creating a Culture of Accountability
The podcast discusses the significance of empowering employees and fostering a supportive company culture, which is pivotal for operational success. Mastro emphasizes a structured training program that not only equips staff with essential skills but also ensures they feel comfortable addressing problems proactively. By promoting a culture where mistakes can be openly discussed and addressed, the restaurant can quickly adapt and recover from challenges. This approach not only builds trust among staff but also enhances the overall guest experience, as employees feel empowered to deliver exceptional service.
Navigating Challenges and Resilience in the Restaurant Industry
The conversation delves into the unpredictability of running a restaurant business, particularly highlighting the challenges faced during the COVID-19 pandemic. Mastro describes the uncertainty of operations during this period, as they had to shut down all restaurants, grappling with overwhelming concerns about the future. Despite the daunting circumstances, the ability to adapt and rebound demonstrates resilience within the brand, as they swiftly implemented measures to recover and thrive post-pandemic. This experience underscores the importance of flexibility, leadership, and strategic planning in overcoming the inherent challenges of the restaurant industry.