Norbert Wirth

VP of Data at PAYBACK, a multi-partner loyalty program and marketing ecosystem. Leads data engineering, data science, and AI initiatives.

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Dec 9, 2024 • 32min

Revolutionizing data: How PAYBACK transformed with data mesh

Norbert Wirth, VP of Data at PAYBACK, a leader in loyalty marketing, shares insights on revolutionizing data management. He discusses how transitioning from a centralized data warehouse to a data mesh framework has sparked innovation. By empowering multidisciplinary teams and leveraging cloud technology, PAYBACK enhanced collaboration and data accessibility. Wirth highlights the crucial role of effective communication and training during this shift, ensuring all stakeholders embrace this transformative approach for better customer insights.