Nnamdi Ananwesi, co-manager at Ethel & Tank, a college bar in Columbus, Ohio, discusses the dramatic decline in alcohol sales among youth, attributing it to health consciousness and shifting social norms. They explore the rise of non-alcoholic drinks and the transformation of nightlife culture. Ananwesi shares insights on how the whiskey market is adjusting to new consumer attitudes, while humorously reflecting on the French paradox and changing perceptions of moderate drinking. The conversation highlights a broader trend towards health-oriented social activities over traditional partying.