Barron's Streetwise

Last Call for Alcohol Stocks?

Feb 7, 2025
Nnamdi Ananwesi, co-manager at Ethel & Tank, a college bar in Columbus, Ohio, discusses the dramatic decline in alcohol sales among youth, attributing it to health consciousness and shifting social norms. They explore the rise of non-alcoholic drinks and the transformation of nightlife culture. Ananwesi shares insights on how the whiskey market is adjusting to new consumer attitudes, while humorously reflecting on the French paradox and changing perceptions of moderate drinking. The conversation highlights a broader trend towards health-oriented social activities over traditional partying.
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ANECDOTE

Early Closing Time

  • College students are going home earlier than they used to, leaving bars empty late at night.
  • This trend was observed at both Ethel&Tank in Columbus, Ohio, and the Linebacker Lounge in South Bend, Indiana.
INSIGHT

Youth-Driven Decline

  • Alcohol sales are declining across the board, not just in bars.
  • Young people are driving this trend, which is affecting beer, wine, and spirits.
ANECDOTE

Non-Alcoholic Overindulgence

  • Jack Hough discusses his experience with non-alcoholic beer.
  • He drank five cans in one night and experienced a dry mouth the next morning.
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