Declining Alcohol Consumption Among Young People

There is a significant decline in alcohol consumption among young people, particularly at college bars, which have started seeing less late-night activity. Factors contributing to this trend include a shift towards healthier lifestyles, with many students opting for fitness regimens and wellness activities instead of drinking. For instance, programs like '75 Hard' promote physical fitness and discipline, reflecting a broader cultural shift among young adults. Additionally, the pervasive nature of social media has made young people more conscious of their behavior in public, deterring them from excessive drinking due to concerns about how their actions may be perceived online.