Nicolas Heller, a commercial director and the unofficial talent scout of New York City, shares his journey from film enthusiast to documenting the city's vibrant culture. He discusses his new guidebook, offering a raw look at must-visit eateries and shops. Heller reflects on New York's resilience during the pandemic, sharing personal stories of hope and recovery. He also dives into nostalgic memories tied to mom-and-pop shops and classic diners, celebrating the unique character that defines the city and its rich cultural tapestry.

Nicolas Heller, known as New York Nico, is a filmmaker and social media creator who highlights the city's unique local businesses. In this engaging conversation, he shares his love for mom-and-pop shops that embody New York's spirit. From Katz's Deli to Astor Place Hairstylists, Heller emphasizes their cultural significance and the challenges they face today. He also discusses the impact of social media in revitalizing these gems and reveals insights from his book, which showcases 100 must-visit spots across all five boroughs. A heartfelt celebration of NYC's community-driven spirit!

Steven Heller, an influential art director and cultural critic, and Nicolas Heller, an acclaimed commercial director known as New York Nico, discuss their careers, love for New York City, and shared experiences. They explore the city's influence, dreams of filmmaking, attracting outlandish events, and pride in each other's work.