Nicolas Heller, known as New York Nico, is a NYC content creator and author of "New York Nico’s Guide to NYC." He discusses the crucial role of local businesses and celebrates the city’s unsung heroes, even featuring them on personalized subway cards. Nico reflects on his childhood food memories, highlighting iconic eateries that shaped his love for the city’s culinary scene. He also shares his insights on documenting small business legacies and the nostalgia tied to public events, including humorous anecdotes about bathroom access in the city.

Nicolas Heller, a commercial director and the unofficial talent scout of New York City, shares his journey from film enthusiast to documenting the city's vibrant culture. He discusses his new guidebook, offering a raw look at must-visit eateries and shops. Heller reflects on New York's resilience during the pandemic, sharing personal stories of hope and recovery. He also dives into nostalgic memories tied to mom-and-pop shops and classic diners, celebrating the unique character that defines the city and its rich cultural tapestry.

Nicolas Heller, known as New York Nico, is a filmmaker and social media creator who highlights the city's unique local businesses. In this engaging conversation, he shares his love for mom-and-pop shops that embody New York's spirit. From Katz's Deli to Astor Place Hairstylists, Heller emphasizes their cultural significance and the challenges they face today. He also discusses the impact of social media in revitalizing these gems and reveals insights from his book, which showcases 100 must-visit spots across all five boroughs. A heartfelt celebration of NYC's community-driven spirit!