Design Matters with Debbie Millman Nicolas Heller
Nov 18, 2024
Nicolas Heller, a commercial director and the unofficial talent scout of New York City, shares his journey from film enthusiast to documenting the city's vibrant culture. He discusses his new guidebook, offering a raw look at must-visit eateries and shops. Heller reflects on New York's resilience during the pandemic, sharing personal stories of hope and recovery. He also dives into nostalgic memories tied to mom-and-pop shops and classic diners, celebrating the unique character that defines the city and its rich cultural tapestry.
AI Snips
Chapters
Transcript
Episode notes
Career Turning Point
- Nicholas Heller's career shift began with a chance encounter in Union Square.
- He met a street performer, which inspired him to create a documentary and eventually led to his "New York Nico" persona.
Finding the Right Format
- Initially, Heller's longer videos didn't gain much traction.
- He found success by posting unedited, real-time videos of NYC characters on Instagram.
Mom and Pop Drop's Impact
- Heller's "Mom and Pop Drop" initiative started before the pandemic but gained significant momentum during it.
- He helped raise money for struggling businesses and formed close relationships with owners like Henry Yao.