Nico Jacquart

Co-founder of Secret Food Tours and the company's technical lead who built the bespoke platform used to manage guides, scheduling, reviews and scale multi-city operations.

Best podcasts with Nico Jacquart

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Oct 23, 2025 • 55min

Strategies, Secrets & Sea Urchin: One Food Tour Company’s Recipe to Rapid Growth

Oliver Mernick-Levene and Nico Jacquart, co-founders of Secret Food Tours, share their journey from a London pub to a culinary sensation in over 100 cities. They reveal their strategies for rapid growth, emphasizing reinvestment and partnerships, and discuss how they created a bespoke tech platform to manage operations. Cautious about AI, they prioritize personalized experiences and local culture in each tour. Their secret to earning 50,000 five-star reviews? Incentivizing guides and prioritizing customer satisfaction!

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