Nick Groff

Veteran A&R with 16 years at Interscope and former GM at Geffen. Currently works in management with Rare Society.

Best podcasts with Nick Groff

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May 13, 2025 • 2h 18min

The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role

In this engaging discussion, Nick Groff, a seasoned A&R expert with 16 years at Interscope, shares insights on his work with stars like Billie Eilish and Avicii. He delves into the evolving roles of A&R in balancing creativity with commercial demands and the impact of social media on artist discovery. Groff highlights the importance of genuine artist-fan relationships and offers innovative strategies for deeper engagement. He also emphasizes the significance of dedication in navigating today’s complex music landscape, making this a must-listen for aspiring industry professionals.

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