Nick Fine

Nick Fine, PhD, is a Principal UX Research Consultant at Adaptavist with over 20 years in digital UX. He discusses the challenges of ADHD, offering humorous insights and self-therapy techniques. Nick critiques the current state of user-centric design, claiming it's lost its way amid economic cycles and AI advancements. He emphasizes the importance of gaining actionable insights quickly and the need for UX professionals to adapt and demonstrate their value in a shifting landscape. His thoughts on authenticity and resilience present a compelling future for the industry.