Nick Cedarlund, Head of Deliverability at NextGen Email, shares his expertise on mastering email marketing. He dives into the importance of tracking key metrics for better deliverability and offers strategies for segmenting email lists to boost engagement. Nick reveals how to reactivate inactive subscribers and the role of infrastructure in maximizing email potential. He also discusses the evolving landscape of email deliverability, addressing common misconceptions and ensuring effective navigation through Gmail's inbox categorization.