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Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
Ep. 197 - Save Yourself From Your Email Woes ft. Nick Cedarlund
Feb 24, 2025
Nick Cedarlund, Head of Deliverability at NextGen Email, shares his expertise on mastering email marketing. He dives into the importance of tracking key metrics for better deliverability and offers strategies for segmenting email lists to boost engagement. Nick reveals how to reactivate inactive subscribers and the role of infrastructure in maximizing email potential. He also discusses the evolving landscape of email deliverability, addressing common misconceptions and ensuring effective navigation through Gmail's inbox categorization.
52:30
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Quick takeaways
- Consistent tracking of essential email metrics like open rates and click-through rates is vital for assessing and improving email deliverability.
- Adapting email marketing strategies to recent changes in deliverability standards and algorithms is crucial for maintaining campaign effectiveness in a competitive landscape.
Deep dives
Key Metrics for Email Performance Tracking
Tracking essential email performance metrics is crucial for understanding deliverability. Important metrics include open rates, unique open rates, click-through rates, delivered rates, bounce rates, complaint rates, and unsubscribe rates. Additionally, capturing domain and IP reputation metrics in a structured format, such as a spreadsheet, provides a well-rounded view of email performance. Maintaining this data over a three-month period allows marketers to spot trends and identify issues promptly.
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