Neil Vogel had no publishing experience before he took over About.com, the how-to website he turned into Dotdash for owner Barry Diller. Now Vogel is about to become one of the most powerful people in media if he completes a deal to acquire magazine heavyweight Meredith - the people behind People, InStyle, and Better Homes & Gardens. He talks to Recode’s Peter Kafka about merging an online-only operation with a print publisher.Featuring: Neil Vogel (@neilvogel), CEO of DotdashHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Neil Vogel, CEO of Dotdash, discusses the success of reducing ads on their sites to increase engagement, focusing on contextual advertising. He also emphasizes the importance of great content for SEO. The podcast delves into Dotdash's strategic evolution, premium content opportunities on Investopedia, vertical expansion, and the future of Dotdash within IAC.