Nathan Pund

Nathan Pund, Global Head of Outdoor, Active Lifestyle and Tactical Industries at Houlihan Lokey, brings a wealth of experience, having advised on over 200 transactions. He discusses post-pandemic shifts in consumer preferences from hard to soft goods in the outdoor industry. Pund emphasizes the importance of branding with his 'hat test' and explores the evolving direct-to-consumer landscape. He highlights the fitness industry's adaptations post-COVID, including new gym models and the rising popularity of outdoor activities like rock climbing and pickleball.