Nathan Fraser
Copywriter and content strategist who focuses on using belief-building techniques and content to pre-sell offers; founder of Cultish Content and the episode's featured guest discussing how to create belief in copy.
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37 snips
Sep 29, 2025 • 0sec
Building Belief In Copy, With Nathan Fraser
Nathan Fraser, a copywriter and content strategist known for his belief-building techniques, dives into the art of effective copy. He discusses why aggressive, pressure-driven copy often fails, emphasizing that instilling belief is the key to successful sales. Nathan shares insights on bridging existing beliefs, using transformation stories to create identification, and employing hidden blocker techniques. He also reveals methods to reframe price perception and uses questions to help prospects discover truths that lead to action.
12 snips
Apr 30, 2018 • 0sec
Episode 054 - Reports from the Field with Nathan Faser
Nathan Fraser, an innovative email copywriter and entrepreneur, discusses the concept of 'dry testing'—selling a product before it's created, especially in course marketing. He emphasizes the importance of validating ideas before development, using direct customer feedback to shape course content. The conversation shifts to successful advertising strategies, harnessing targeted marketing on platforms like Facebook. Fraser shares his unexpected success with pre-sales and explores balancing course pricing with perceived value. Tune in for actionable insights!
