Nathan Fraser

Nathan Fraser, an innovative email copywriter and entrepreneur, discusses the concept of 'dry testing'—selling a product before it's created, especially in course marketing. He emphasizes the importance of validating ideas before development, using direct customer feedback to shape course content. The conversation shifts to successful advertising strategies, harnessing targeted marketing on platforms like Facebook. Fraser shares his unexpected success with pre-sales and explores balancing course pricing with perceived value. Tune in for actionable insights!