Copywriters Podcast Building Belief In Copy, With Nathan Fraser
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Sep 29, 2025 Nathan Fraser, a copywriter and content strategist known for his belief-building techniques, dives into the art of effective copy. He discusses why aggressive, pressure-driven copy often fails, emphasizing that instilling belief is the key to successful sales. Nathan shares insights on bridging existing beliefs, using transformation stories to create identification, and employing hidden blocker techniques. He also reveals methods to reframe price perception and uses questions to help prospects discover truths that lead to action.
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Belief Trumps Pressure
- Pressure-driven, hyper-aggressive copy can trigger actions but rarely builds lasting belief.
- Nathan Fraser argues belief is what makes and keeps the sale, so pressure is unnecessary when belief exists.
Bridge Their Belief System
- Start by understanding and aligning with the prospect's current beliefs before shifting them.
- Build a bridge from their worldview to the new belief needed to make the sale.
Reveal The Hidden Blocker
- Use the 'hidden blocker' to validate the prospect then reveal one missing puzzle piece.
- Present that missing element as the simple shift that makes the offer work for them.
