Travis Hoechlin, CEO of RizeUp Media, draws on over 15 years of legal marketing experience to reveal vital strategies for law firms. He discusses how simple tweaks like upgrading phone protocols can dramatically enhance conversion rates. Additionally, he highlights the importance of optimizing Local Service Ads and tailoring marketing plans to meet specific needs. The conversation also touches on the automation of legal tasks with AI, presenting a balance between its advantages and the necessity for human oversight.

Join Natasha Evans, a professional development coach at Affinity Consulting Group focused on lawyers' mental wellness, as she tackles the pressing issue of lawyer burnout. She reveals five hidden signs to watch for and discusses the prevalence of high-functioning depression in the legal field. The impact of holiday stress and the misconception that success ensures well-being are key topics. Natasha also shares practical strategies for self-care, mindset shifts, and the connection between a lawyer's well-being and their firm's success.