Natalie MacDonald

Natalie MacDonald, a former LinkedIn employee and founder of Working@It, shares valuable insights on how businesses can thrive on LinkedIn. She highlights the shift of LinkedIn into a crucial platform for CEO communications and company visibility. Strategies for small businesses to present authentic images and foster trust are discussed, including storytelling and employee-generated content. Natalie emphasizes empowering employees as brand ambassadors and the need for a coherent content strategy to engage audiences effectively.