FEAR & GREED | Business News Q+A: How should businesses use LinkedIn?
Aug 16, 2025
Natalie MacDonald, a former LinkedIn employee and founder of Working@It, shares valuable insights on how businesses can thrive on LinkedIn. She highlights the shift of LinkedIn into a crucial platform for CEO communications and company visibility. Strategies for small businesses to present authentic images and foster trust are discussed, including storytelling and employee-generated content. Natalie emphasizes empowering employees as brand ambassadors and the need for a coherent content strategy to engage audiences effectively.
AI Snips
Chapters
Transcript
Episode notes
LinkedIn Is A Knowledge Marketplace
- LinkedIn has evolved beyond CVs into a knowledge marketplace for career decisions.
- Natalie MacDonald says businesses should use it to give and receive information that builds trust and influence.
Post Prolifically And Purposefully
- Post prolifically and show you care about the same topics as your audience.
- Use LinkedIn to engage partners, customers and talent by putting a stake in the ground.
Turn Announcements Into Lessons
- Flip announcement posts into teachable or actionable stories that show how you achieved something.
- Share mistakes, processes and priorities so others learn and you reveal your values.