Nancy Roberts

President of Craftsman+, a creative technology company working with clients like Activision and Amazon. Their work includes game engines for ride-sharing apps.

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Dec 16, 2024 • 41min

#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel

In a captivating panel, Lindsey Witmer Collins, CEO of WLCM, Jillian Arnold, co-founder of Snapback Returns, Xenia Kupriyanova from Houzz, and Nancy Roberts of Craftsman+ discuss AI breakthroughs in mobile app marketing. They explore how AI revolutionizes user engagement and retention strategies. Arnold highlights her app's innovation in simplifying returns, while the group shares insights on using AI for efficient market research and creative learning. They stress the importance of adapting to evolving AI tools and mitigating societal biases.

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