Business of Apps Podcast #223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
Dec 16, 2024
In a captivating panel, Lindsey Witmer Collins, CEO of WLCM, Jillian Arnold, co-founder of Snapback Returns, Xenia Kupriyanova from Houzz, and Nancy Roberts of Craftsman+ discuss AI breakthroughs in mobile app marketing. They explore how AI revolutionizes user engagement and retention strategies. Arnold highlights her app's innovation in simplifying returns, while the group shares insights on using AI for efficient market research and creative learning. They stress the importance of adapting to evolving AI tools and mitigating societal biases.
AI Snips
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Using AI Effectively
- Use AI as a tool to enhance your work, not replace it.
- Embrace AI training to stay competitive and improve performance.
Three Key AI Capabilities
- AI excels at processing information, learning, and using language.
- Consider how these capabilities can improve each stage of your development process.
Practical AI Applications
- Use AI for tasks like composing emails, analyzing data, and generating insights.
- Proofread AI-generated content to ensure accuracy and maintain your brand voice.