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Business of Apps Podcast
#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
Dec 16, 2024
In a captivating panel, Lindsey Witmer Collins, CEO of WLCM, Jillian Arnold, co-founder of Snapback Returns, Xenia Kupriyanova from Houzz, and Nancy Roberts of Craftsman+ discuss AI breakthroughs in mobile app marketing. They explore how AI revolutionizes user engagement and retention strategies. Arnold highlights her app's innovation in simplifying returns, while the group shares insights on using AI for efficient market research and creative learning. They stress the importance of adapting to evolving AI tools and mitigating societal biases.
40:34
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Quick takeaways
- AI breakthroughs are essential for app developers, enhancing efficiency across the entire app lifecycle from market research to development.
- Ethical considerations in AI adoption are critical, as addressing biases ensures fairness and inclusivity in mobile app marketing practices.
Deep dives
Emerging Trends in Mobile App Marketing
The panel discussion highlights the significance of AI breakthroughs in mobile app marketing, emphasizing the necessity for app developers to embrace these advancements. Participants discuss how AI can enhance various stages of the app lifecycle, from market research to development, making processes faster and more efficient. For instance, using AI can streamline market research, enabling teams to conduct extensive interviews in record time, and AI tools can help developers tackle complex legacy code. As AI continues to evolve, its integration in app marketing will likely redefine industry standards and practices.
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