Murad Al-Katib

Murad Al-Katib, the President and CEO of AGT Foods and Ingredients, is hailed as the 'Lentil King of Saskatchewan.' He discusses how Saskatchewan became a global leader in lentil exports and the importance of sustainable farming practices. Murad explains the impact of trade tariffs on the agriculture sector and the need for supply chain diversification. He also emphasizes the vital role of soil health and innovative strategies to navigate challenges in global trade, ensuring food security amidst shifting economic landscapes.

Murad al-Katib, known as the 'Lentil King,' is the CEO of AGT Foods, which transformed from a basement startup to a $3B global pulse enterprise. He discusses the disruption of trade by tariffs and the urgency for Canadian businesses to diversify their markets beyond the U.S. Murad emphasizes the need for value-added agriculture and shares insights on investing in gateways to access emerging markets. He also reflects on the moral complexities of trading with non-democracies and advocates for infrastructure improvements to support Canadian agriculture.