In this engaging discussion, Morgan Eckroth, a digital content specialist and second place finalist in the World Barista Championship, shares her insights on Instagram marketing's impact on brand equity in the coffee industry. They delve into challenges content creators face, the significance of authenticity, and playful debates about marketing strategies. The conversation highlights how emotional connections, or 'brand love', play a vital role in consumer engagement, particularly in the ever-evolving landscape of social media.
