Ep12. Instagram marketing and brand love with Morgan Eckroth

Jul 29, 2024

In this engaging discussion, Morgan Eckroth, a digital content specialist and second place finalist in the World Barista Championship, shares her insights on Instagram marketing's impact on brand equity in the coffee industry. They delve into challenges content creators face, the significance of authenticity, and playful debates about marketing strategies. The conversation highlights how emotional connections, or 'brand love', play a vital role in consumer engagement, particularly in the ever-evolving landscape of social media.

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Intro

00:00 • 2min

Navigating Coffee Content Creation

01:54 • 10min

Exploring Marketing Strategies and Content Creation in the Coffee Industry

11:53 • 4min

Brand Love and Social Media in Coffee Marketing

16:11 • 23min

Navigating Diverse Instagram Strategies for Coffee Brands

39:40 • 3min

Exploring Branding Consistency and Scientific Inquiry

42:36 • 3min