Mohib Yousufani

In this conversation, Mohib Yousufani, a senior partner at PwC, shares his insights on aligning technology and business outcomes. He reveals how companies often rush into AI adoption without properly identifying their core challenges. Mohib emphasizes the importance of a structured, goal-oriented approach to digital transformation and highlights the role of culture in successful implementation. He also discusses how to evaluate ROI beyond just cost savings, showcasing a success story of a CPG company that achieved significant revenue growth through thoughtful use of AI.