3371: PwC on Driving Measurable ROI from AI-Driven Business Models

Aug 4, 2025

In this conversation, Mohib Yousufani, a senior partner at PwC, shares his insights on aligning technology and business outcomes. He reveals how companies often rush into AI adoption without properly identifying their core challenges. Mohib emphasizes the importance of a structured, goal-oriented approach to digital transformation and highlights the role of culture in successful implementation. He also discusses how to evaluate ROI beyond just cost savings, showcasing a success story of a CPG company that achieved significant revenue growth through thoughtful use of AI.

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INSIGHT

Confusing Adoption With Outcomes

Many companies confuse technology adoption with actual business outcomes.
Rushing to implement AI without solving underlying process issues leads to stalled projects.

INSIGHT

Alignment Is Crucial For Success

Digital transformation often fails due to siloed approaches and lack of alignment.
Success requires enterprise ambition, business unit value creation, and operating model integration.

ADVICE

Reverse Engineer From Ambition

Start digital transformation by defining your business ambition and goals first.
Then reverse engineer the capabilities and technology needed to achieve those outcomes.

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n this episode of Tech Talks Daily, I’m joined by Mohib Yousufani, a senior partner at PwC who leads growth, turnaround, and digital transformation initiatives for Fortune 500 companies. Mohib brings a sharp focus on value creation, helping business leaders move beyond technology hype to deliver measurable outcomes through thoughtful digital strategies.

Our conversation begins with a hard truth: many companies are confusing technology adoption with business outcomes. Mohib shares how organizations often rush to embrace the latest AI trends or automation tools without first identifying the core problems they need to solve. That misalignment, he explains, is why many digital transformation efforts stall or fail to scale beyond pilot mode.

Mohib breaks down PwC’s approach to digital transformation, which begins by translating enterprise ambition into actionable plans. We explore how aligning business unit goals, operating models, and leadership behavior is critical to successful implementation. He also offers a candid view of why so many projects suffer from process debt and legacy friction, often ignoring the people and culture dynamics that are central to lasting change.

One of the most powerful parts of our discussion centers on how to evaluate ROI. Instead of focusing solely on cost savings, Mohib suggests expanding the lens to include revenue growth, time to market, risk mitigation, and strategic agility. He shares a compelling success story involving a CPG company that used AI and data science to optimize trade promotions and pricing, resulting in a three percent revenue lift and two percent margin expansion.

We also talk about leadership’s role in setting the tone. Culture, Mohib emphasizes, acts as a multiplier. Without executive alignment and clear behavioral modeling, even the most sophisticated tools won’t deliver the promised value.

If your organization is rethinking digital strategy, this episode is packed with insights to help you move from experimentation to real business impact. Are you building digital solutions that scale beyond buzzwords?