Mitra Silva, founder of Simour Design, shares her expertise in medical spa design, focusing on optimizing vertical real estate for enhanced profitability and patient experiences. They discuss how thoughtful workflow design can transform space usage, improve operational efficiency, and increase ROI on renovations. Silva emphasizes the psychological aspects of design, including lighting and decluttering, to create a welcoming environment. Innovations in storage solutions and strategic layouts are key themes, making a compelling case for maximizing every inch of space in medical aesthetics.