Leveraging Your Medical Spa’s Vertical Real Estate
Aug 16, 2023
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Mitra Silva, founder of Simour Design, shares her expertise in medical spa design, focusing on optimizing vertical real estate for enhanced profitability and patient experiences. They discuss how thoughtful workflow design can transform space usage, improve operational efficiency, and increase ROI on renovations. Silva emphasizes the psychological aspects of design, including lighting and decluttering, to create a welcoming environment. Innovations in storage solutions and strategic layouts are key themes, making a compelling case for maximizing every inch of space in medical aesthetics.
Utilizing vertical real estate through strategic design can significantly enhance a medical spa's profitability and operational efficiency.
Creating an inviting and organized environment directly affects patient perception and satisfaction, leading to increased retention and revenue.
Deep dives
The Importance of Specialization in Medical Design
Specializing in medical interior design allows professionals to focus on specific niches, such as med spas, which can lead to increased profitability and better client relationships. As the founder of Seymour Design, Mitra Silva emphasizes the advantages of this specialization, including the ability to tailor design solutions to the unique workflows and needs of diverse medical practices. By honing in on the aesthetic and functional demands of medical settings, designers can create spaces that enhance patient experience while optimizing operational efficiency. This focused approach not only attracts a dedicated clientele but also positions businesses for sustained growth and success.
Understanding Vertical Real Estate
Vertical real estate refers to the effective use of vertical space within medical facilities to maximize efficiency and profitability. Conventional design often focuses on horizontal dimensions, but recognizing the potential utility of wall height and ceiling space can significantly enhance operations. By implementing thoughtful design strategies, such as floor-to-ceiling storage and multi-functional rooms, practices can ensure that every square inch is utilized effectively. This approach not only accommodates changing needs over time but also increases the overall revenue potential of the space, as evidenced by noteworthy successes in recent design projects.
Creating a Seamless Patient Experience
The design of a medical space directly impacts patient perception and satisfaction, making it essential to create an inviting and organized environment. A decluttered space contributes to a sense of trust and professionalism, encouraging patients to engage meaningfully with services offered. Integrating thoughtful design elements, such as strategic lighting and well-placed retail sections, fosters a welcoming atmosphere that enhances the patient experience. By designing spaces that are not only functional but also aesthetically pleasing, medical practices can increase patient retention and boost revenue through enhanced service offerings.
The Role of Technology in Modern Design
Incorporating technology into the design process, such as virtual reality for client presentations, greatly enhances communication and decision-making. By allowing clients to visualize their spaces before construction begins, designers can minimize costly changes and ensure all needs are met upfront. This modern approach streamlines the design process, fostering collaboration and clarity among team members and clients alike. Additionally, leveraging tools like artificial intelligence can aid in research and development, providing deeper insights that lead to well-informed design choices.
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Mitra Silva, founder of medical interior design firm Simour Design. They discuss how medical spas can utilize their vertical real estate to level up profitability, efficiency and the patient experience. Their conversation covers:
Designing for your business workflow to maximize profitability and efficiency;
Using every inch of real estate with vertical square footage;
Allocating space based on your practice’s budgetary breakdown;
Costs of renovation and ROI on spending for your space;
Pain points for medical spa spaces;
Applying psychology in intentional design;
How lighting, location and decluttering engage your patients;