Mit Shah

Mit Shah, Founder & CEO of Noble Investment Group, shares his inspiring journey from his family's motel to leading a hospitality investment powerhouse. He highlights how resilience has shaped his business through crises like 9/11 and COVID, emphasizing lessons in hard work and teamwork. Shah discusses the rise of branded long-term accommodations and emerging opportunities in hospitality, urging investors to rethink traditional assumptions and embrace the sector's unique potential in meeting modern travel and living needs.