Building Resilience Through Cycles in Hospitality Investing - Mit Shah - Founder & CEO - Noble Investment Group

Sep 2, 2025

Mit Shah, Founder & CEO of Noble Investment Group, shares his inspiring journey from his family's motel to leading a hospitality investment powerhouse. He highlights how resilience has shaped his business through crises like 9/11 and COVID, emphasizing lessons in hard work and teamwork. Shah discusses the rise of branded long-term accommodations and emerging opportunities in hospitality, urging investors to rethink traditional assumptions and embrace the sector's unique potential in meeting modern travel and living needs.

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ANECDOTE

Raised In A Family Motel

Mit's family bought a 79-room exterior-corridor motel when he was ten and he worked the front desk every weekend.
That childhood work taught him hospitality operations, sacrifice, and entrepreneurship early on.

ANECDOTE

First Deal Sparked Noble's Start

At 23 Mit led the deal to open a Hampton Inn in Peachtree City after his firm passed, raising friends-and-family capital.
That first success convinced him to resign and scale his own hotel business.

ANECDOTE

Kid Entrepreneur With A Pepsi Machine

Mit recounted running a Pepsi-vending side business as a kid and learning sales tax and bulk purchasing.
That experience sparked his curiosity about arbitrage, finance, and entrepreneurship.

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Mit Shah joins Brandon Sedloff to share the remarkable journey behind Noble Investment Group and its role in reshaping the hospitality investment landscape. From growing up in his family’s motel business to building a leading institutional platform, Mit reflects on the sacrifices, lessons, and opportunities that shaped his career. He also dives into the resilience of the hospitality sector through cycles of disruption and the new opportunities emerging at the intersection of travel, living, and branded accommodations.

They discuss:

Mit’s immigrant family story and how early work in his parents’ motel instilled the values of hard work and entrepreneurship
The founding of Noble Investment Group and its growth through multiple economic downturns, from 9/11 to the Global Financial Crisis to COVID
The culture of ownership and trust that has kept his leadership team together for decades
The emergence of branded long-term accommodations and how they address today’s shifting travel and housing needs
Why institutional investors should rethink assumptions about hospitality and recognize the sector’s differentiated opportunities

This episode is a valuable listen for anyone interested in the future of hospitality, investing, and building resilient businesses.

Links:

Nobel Investment Group - https://www.nobleinvestment.com/

Mit on LinkedIn - https://www.linkedin.com/in/mitshahnoble/

Brandon on LinkedIn - ⁠https://www.linkedin.com/in/bsedloff/⁠

Juniper Square - ⁠https://www.junipersquare.com/⁠

Topics:

(00:00:00) - Intro
(00:02:11) - Mit’s background and career
(00:06:15) - The birth of Noble Investment Group
(00:18:21) - Navigating crises and building resilience
(00:24:45) - Culture and leadership at Noble
(00:30:03) - Reflecting on 9/11
(00:33:51) - Noble's current focus and achievements
(00:35:38) - The future of hospitality with branded long-term accommodations
(00:45:00) - Understanding the hospitality sector for institutional investors
(00:51:58) - The resilience and future of travel
(00:57:49) - Closing thoughts

The views expressed in this podcast are those of Mit Shah and do not necessarily reflect the views of Noble Investment Group, LLC. This discussion is provided for informational purposes only, and should not be construed as investment advice, an offer to sell, or a solicitation of an offer to buy any securities or investment products. Any reference to specific strategies, asset classes, or markets is for illustrative purposes only and may not be suitable for all investors. Statements or information included in this presentation are made as of 09/02/205, are subject to change and neither Noble nor any of its affiliates will have an obligation to update or otherwise revise such statements or information to reflect information that becomes available or changes after such date. Certain statements may constitute forward-looking statements, which are based on current expectations and are subject to change and uncertainties. Past performance is not indicative of future results. All investments involve risk, including the potential loss of principal. Listeners should consult their own advisors before making any investment decision(s).