Mike Rypka

Mike Rypka, founder of Torchy's Tacos, shares his inspiring journey from battling addiction to building a thriving taco empire. He discusses how cooking gave him purpose and led to the launch of a food truck in Austin. Rypka recounts early struggles, including financial challenges and innovative marketing strategies that helped establish a loyal customer base. He emphasizes the importance of maintaining quality and the role of creativity in his culinary success, all while celebrating over three decades of sobriety.

Mike Rypka, the dynamic CEO and co-founder of Torchy's Tacos, shares his two-decade journey in the food industry. He delves into the vital role of passion and creativity in entrepreneurial success. Discover how hiring people smarter than yourself fosters growth and innovation. Rypka emphasizes the importance of building connections with customers and mentors, and he explores the unique branding and culture that have propelled Torchy's to 130 locations. Get inspired by his insights on staying authentic while fulfilling needs in the food market!