Mike Olson, a long-time employee of Spirit Halloween, dives into the fascinating world of this pop-up phenomenon. He reveals the clever strategies that helped Spirit Halloween thrive in vacant retail spaces. The discussion touches on the cultural significance of Halloween and how giant skeletons have taken over the holiday, sparked by their viral fame. Olson also examines the implications of temporary stores on urban development, questioning the future of retail amidst a hauntingly fun shopping experience.