99% Invisible
Spirit Halloween
Oct 22, 2024
Mike Olson, a long-time employee of Spirit Halloween, dives into the fascinating world of this pop-up phenomenon. He reveals the clever strategies that helped Spirit Halloween thrive in vacant retail spaces. The discussion touches on the cultural significance of Halloween and how giant skeletons have taken over the holiday, sparked by their viral fame. Olson also examines the implications of temporary stores on urban development, questioning the future of retail amidst a hauntingly fun shopping experience.
32:19
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Quick takeaways
- Spirit Halloween effectively utilizes vacant retail spaces to thrive during Halloween, showcasing an innovative response to the retail apocalypse.
- The existence of pop-up shops like Spirit Halloween raises concerns about urban vacancy and the sustainability of community retail environments.
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