Spirit Halloween
99% Invisible
The Spirit of Halloween: A Seasonal Phenomenon
This chapter examines the rise and cultural impact of Spirit Halloween, a pop-up store that transforms vacant retail spaces into festive attractions each fall. It traces the entrepreneurial journey of its founder, highlighting creative strategies used to secure leases in a challenging market. Additionally, the narrative reflects on the dual-edged sword of these seasonal stores, celebrating their popularity while questioning their implications for the future of retail and urban planning.
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