Mike Lander

In this engaging talk, negotiation expert Mike Lander shares his dual insights from being a former procurement director and current advisor to agencies. He unveils the common missteps agencies make after winning new business, emphasizing the transition to nurturing ongoing client relationships. Mike discusses essential strategies for contract negotiation, focusing on mutual value creation rather than discounts. He also highlights the importance of differentiation and effective pitching, providing actionable tactics for agencies to secure profitable deals.

Mike Lander, an ex-procurement director with over twenty years in buying and selling, shares his wealth of experience. He discusses how trust acts as a secret weapon in negotiations, highlighting its vital role in achieving success. Lander introduces a diagnostic tool for analyzing negotiation styles and emphasizes the importance of emotional detachment for effective procurement. He also explains the Kraljic Matrix, offering strategies for adapting to different contexts to optimize negotiations and enhance collaboration.

In this intriguing discussion, Mike Lander, host of the Higgle B2B Sales Club, interviews negotiation expert Kwame Christian. Kwame shares his journey from conflict-avoidance to negotiating mastery, highlighting the transformative power of negotiation as a mindset. Listeners discover the concept of 'amygdala hijack' and methods to manage it, the importance of tone over tactics, and the three core skills essential for successful negotiations. Kwame's Compassionate Curiosity framework offers practical insights for building trust and confidently navigating tough conversations.