Mike Hughes
Member of the OBEHAVE team and co-host of the podcast.
Best podcasts with Mike Hughes
Ranked by the Snipd community
Dec 11, 2023 • 24min
MAAATE: The most polarising ad of the year
Mike Hughes, one of the people behind the campaign, discusses a controversial ad challenging sexist behavior. The podcast explores the origins, divisiveness, and effectiveness of the 'mate' campaign. It also delves into the impact of social presence on behavior and how the campaign aims to equip men with tools to address misogyny.
