Mike Ford

CEO and founder of Skydeo (referred to in-episode as Skydio/Skydio), a data company that provides mobile audiences, insights, and measurement for advertisers and agencies; guest on the episode to explain how app and location data powers modern advertising.

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Nov 18, 2025 • 1h 29min

Your Phone Is Spying on You 24/7 – Data CEO Reveals Big Tech's Dark Secrets

In this engaging conversation, Mike Ford, CEO of Skydeo, shares his journey from a garage startup to a major player in the data industry. He reveals how smartphones predict user behavior and monetize everyday habits through apps, turning them into advertising gold. Listeners learn about the role of deterministic data in targeting, the impact of AI on audience generation, and why data is now the new oil. Mike also discusses securing funding, the hidden economy of consumer data, and urges everyone to prioritize their health with preventative scans.

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