Dropping Bombs

Your Phone Is Spying on You 24/7 – Data CEO Reveals Big Tech's Dark Secrets

7 snips
Nov 18, 2025
In this engaging conversation, Mike Ford, CEO of Skydeo, shares his journey from a garage startup to a major player in the data industry. He reveals how smartphones predict user behavior and monetize everyday habits through apps, turning them into advertising gold. Listeners learn about the role of deterministic data in targeting, the impact of AI on audience generation, and why data is now the new oil. Mike also discusses securing funding, the hidden economy of consumer data, and urges everyone to prioritize their health with preventative scans.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

From Garage To Super Bowl

  • Mike started multiple internet companies and launched computer.com with a Super Bowl ad from his garage.
  • That early publicity and domain ownership opened doors and investor interest.
ADVICE

Pick The 'Super Bowl' Of Your Industry

  • Make a big splash at the largest event in your industry rather than blindly buying Super Bowl spots.
  • Choose the high-impact stage that matches your product and audience.
INSIGHT

AI Shrinks Search Clickthroughs

  • AI-first search reduces clickthroughs to publisher sites by answering queries directly.
  • Advertisers must adapt as traditional search traffic declines.
Get the Snipd Podcast app to discover more snips from this episode
Get the app