Join Kevin McEvilly, CTO of Canvas Worldwide, Andrew Fox, CEO of Unista, and Mike Della Porta, founder of Della Porta Consulting, as they dive into the complex world of data-driven marketing. They question the over-reliance on analytics and highlight the critical role of human intuition in strategy creation. The discussion covers the challenges of diversity in tech, the necessity of effective data governance, and how adaptive collaboration can enhance decision-making. Tune in for insights that may change your approach to marketing!